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3 DMA UK events not to be missed

Implications of the Latest Internet and Email Security Measures for Digital Marketing
9am-1pm, 29 October 2008, London

Keynote speaker: Craig Spiezle, Director of Online Security and Safety, Microsoft Internet Explorer.

Learn: what brands can do to win the hearts and minds of the consumers; which delivery tools and tactics are essential for deliverability; and how authentication assists delivery and the steps to achieve it. Ideal for everyone involved in email marketing, internet and email security, email deliverability and web advertising.


A Practical Guide to Email Marketing
9am-4.30pm, 4 November 2008, London

Keynote speakers: Jeanniey Mullen, CMO, Zinio and Founder, Email Experience Council and Dylan Boyd, VP of Sales and Strategy, eROI; plus three further international speakers: Tamara Gielen, OgilvyOne and Founder, Email Marketer’s Club; Stephanie Miller, Return Path; and Will Schnabel, Silverpop.

Learn: where you should be investing; how to integrate email with other channels; and what the key drivers are for higher ROI and revenue contribution.

Breakout sessions on the not-for-profit, B2B and B2C sectors give you the opportunity to focus on, and discuss, issues unique to your business. Ideal for those working with email marketing, including developing and implementing campaigns, growing the customer base and responsible for budget decisions.

Ready, Steady, Email!
8.30am – 1pm, 4 December 2008, London

Jointly run by the DMA and IAB.

At this half day interactive workshop delegates will consider and develop a brief, with the aid of facilitators from leading companies within the industry. Prizes will be given to those who develop the best work. 

Learn about: strategy, creativity, implementation, results, reporting. Ideal for all new staff, marketing managers and account executives planning to introduce email marketing to their marketing mix, or looking to develop a more coherent approach to their email marketing.

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