Find out how a trade organization used an email-postcard combination – incentive not included – to boost their retention rate by more than 15%. Includes 5 tactics and 3 creative samples.

E-mail campaigns targeted at information technology pros have a 62.3 percent e-mail open rate, followed by publishing industry campaigns, which have a 46 percent open rate, according to a recent report from MailChimp.

Sep 23 @ 2pm EDT - Attend this event and hear the latest best practices and research in the field from JupiterResearch’s leading email market analyst David Daniels on his latest research and findings as it pertains to this important topic.

More than one-third of marketers surveyed said they are not confident that their current agency is well-positioned to take their brand through the unchartered waters of online digital marketing and interactive advertising. Interesting.