November 6, 2008: this is a one day conference organized by Return Path and focuses solely on REPUTATION being the key to the inbox. The agenda looks very interesting!
It’s okay to start small with personalization, and you should. First decide what impact you want programs to have, then build back from there. Ultimately, you want each customer to feel like you really know and care about her as an individual, and this can be accomplished—more easily than you may think—by personalizing e-mail content based on what’s of interest and greatest relevance to her.
Need help optimizing your email marketing results? Get in touch!