HTML Email Design: A Specialized Art
Online Retailers Are Becoming Pushier With Email Deals

Borders: A prime example of e-tailing done right

Previously in this blog, I mentioned the UK bookstore chain, Waterstone's and how they were doing a great job offering offers only available via email. Well - it looks like Borders are on par with Waterstone's email marketing strategies.


Now - apart from the From address being (please see previous post regarding this), I think Borders are doing a great job with their email marketing and offers. Last week they offered a £5.00 voucher to download and print off and spend in-store. To avail yourself of this offer, you simply had to click the image which then takes you to a printable pdf which has a barcode on it. Simple but effective.

Borders_tvI also love how they use video in emails. I also receive Borders TV Newsletter which I believe deals well with the 'how to use video in email' issue which is so often brought up.

The newsletter shows the screenshots of the various video's within the email, then upon clicking the screenshot you're taken through to Bookzone TV and the video starts to play.


These are great ideas which are simple to achieve...but I don't believe they're ideas which are limited to how about it?....let's really put the email channel to work and accomplish some great results.

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