Ken Magill shares some numbers from a recent DMA study. Here are some clippings from the article:
clipped from directmag.com
E-mail’s ROI in 2008 was $45.06 for every dollar spent on it
The DMA predicts e-mail’s return on investment will steadily drop to $37.99 for every dollar spent in 2013.
Non-e-mail Internet marketing delivered $19.94 for every dollar spent on it this year and is projected to deliver a slightly higher $19.97 for every dollar in 2009
Catalog marketing delivered $7.28 for every dollar spent in 2008 and is projected to deliver $725 for every dollar spent in 2009
non-catalog direct marketing’s ROI was $15.55 for every dollar in 2008 and will be $15.50 in 2009
The DMA estimated marketers spent $600 million on e-mail in 2008 and will spend $700 million on it in 2009
In comparison, the DMA estimated marketers spent $24.1 billion on non-e-mail Internet marketing in 2008 and will spend $28 billion on it in 2009
e-mail will have driven $28 billion in sales by the end of 2008 and will drive $32.6 billion in sales in 2009
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