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MarketingSherpa Releases 2009 Email Marketing Benchmark Guide

Marketingsherpa2009emailmarketingbe MarketingSherpa released their 2009 edition of the Email Marketing Benchmark Guide. Here are some of the highlights:

  • A down economy means more email - means more competition at the inbox
  • Attitude toward email budgets correlates with performance
  • To increase opt-ins, offer real benefits - consumers want to opt-in but they want something in exchange
  • You can overcome image blocking - good email design can trump image blocking - to an extent

Read the executive summary here.

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