MarketingSherpa released their 2009 edition of the Email Marketing Benchmark Guide. Here are some of the highlights:
- A down economy means more email - means more competition at the inbox
- Attitude toward email budgets correlates with performance
- To increase opt-ins, offer real benefits - consumers want to opt-in but they want something in exchange
- You can overcome image blocking - good email design can trump image blocking - to an extent
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