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Email: Isn't It About Communicating?

New Blogger on BeRelevant: Loren McDonald

Please join me in welcoming Loren McDonald as a new blogger on BeRelevant!

I am very proud to have Loren on board because he has been a real source of inspiration for me ever since I got into email marketing 7 years ago.

Here a short introduction:

Loren McDonald (VP, Industry Relations at Silverpop) has 24 years of experience in marketing, consulting and strategic planning. Prior to Silverpop, he was vice president of corporate communications at Lyris, Inc., and had served as vice president of marketing at EmailLabs. McDonald was founder and president of Intevation, an e-marketing services firm specializing in email and search engine marketing services. He's held executive marketing positions at companies including USWeb/CKS, NetStruxr and Arthur Andersen.

An acknowledged email marketing industry thought leader, McDonald is a columnist for the Media Post Email Insider column, MarketingProfs' GetToThePoint newsletter, contributes regularly to DM News, Silverpop's Digital Marketer and Connections newsletters and various blogs including 'Deliverability.com,' 'Tales from the Marketing Execution Suite,' 'Demand Generation,' and of course BeRelevant.

He is a frequent speaker at major industry conferences and events and is co-chair of the DMA's eec Email Measurement & Accuracy committee. In 2005, he was selected Marketing Executive of the Year by the American Business Awards (the Stevie's). An industry email newsletter he launched in 2003 won seven awards including Best B2B e-newsletter from both MarketingSherpa and the ClickZ Marketing Excellence Awards.

Welcome Loren! I look forward to some inspiring and at times provocative posts! :-)

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