In his latest Email Insider column, Loren McDonald sums up 6 email marketing trends that he notices in the industry. Here are my main takeaways:
clipped from www.mediapost.com
Email lead-nurturing programs can help turn many cold and warm leads into those that are sales-ready.
On average, about a third of your list (or more) turns over every year due to bounces (2% to 3% each month), unsubscribes and spam complaints.
about 25% to 50% of the typical email list is actually inactive
Designing emails to render well across multiple environments has become a must.
email is shifting from one-to-many message broadcasts to a personalized, event-triggered system of targeted messages
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