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The Practical Guide to Email Marketing

Jordan Ayan posted a link on Twitter last night to a pdf version of his book "The Practical Guide to Email Marketing". Here's an overview of what the book has to offer:

  • 7 Email Strategies
  • The Opt-in Process: 10 Steps to Success
  • Email Segmentation Strategies
  • Guidelines for Effective Email Creative
  • Email Metrics: Identifying Insights to Success
  • Email Testing: A Checklist for Success
  • The Strategic Checklist for Email Success
  • The Seven Dirty Words You Can’t Say in Subject Lines

Check it out.

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