The Practical Guide to Email Marketing
Nov 07, 2008
Jordan Ayan posted a link on Twitter last night to a pdf version of his book "The Practical Guide to Email Marketing". Here's an overview of what the book has to offer:
- 7 Email Strategies
- The Opt-in Process: 10 Steps to Success
- Email Segmentation Strategies
- Guidelines for Effective Email Creative
- Email Metrics: Identifying Insights to Success
- Email Testing: A Checklist for Success
- The Strategic Checklist for Email Success
- The Seven Dirty Words You Can’t Say in Subject Lines
Need help optimizing your email marketing results? Get in touch!