Adding add-to-address-book requests and instructions should be a staple feature of your opt-in process, beginning on the subscription or thank-you pages and moving all the way through the welcome phase. Here are five steps to get you listed in subscribers' address books:

if your doing business in Israel or sending to people in Israel Dennis Dayman recommends that you run a re-confirmation campaign to ensure OPT-IN for any of the materials you might be sending and labeling the message as an advertisement if it is such.

Check out these strategies for success, along with real-life examples of subject lines that spurred audiences to action.

If you haven't redesigned your email in the last two or three years, you're way overdue for a check-up. You must be sure your email design not only complies with new ISP standards and reader expectations, but also continues to serve your company and its marketing goals well. Ask yourself: Is it time for an extreme email makeover? These considerations can help you decide whether your design needs to be retooled:

Here’s a terrific example by the Interactive Advertising Bureau (IAB). It’s based on the idea of the interstitial ad - the ones that pop up in between one destination on a website to another. In this case it comes up as you click an article link on the homepage of the newsletter. You can either update your profile - or continue on to read the article.

The most important real estate in an email message is the first thing readers see when the correspondence first pops into their inboxes. This tiny but significant parcel in your email message can help tilt the balance in your favor when readers are zipping through their inboxes, deciding which messages to open and which to delete.

six strategies that marketers can immediately adopt by using existing online customer information to create highly successful email campaigns

a list of things you need to remember with regard to your email marketing program.

Microsoft is listed fifth in the Top 10 list of the worst spam service ISPs compiled by Spamhaus.org.

Kevin asks if Lands' End's contact strategy is the right one... see for yourself.

Check out how a mobile-specific link in one brand’s newsletters has more than tripled traffic. Includes 5 how-to tactics and creative samples.

A surprising number of email senders either don't realise that they must remove from their mailing lists any email addresses that bounce, or they know that they should, but they don't do it because they don't actually see the bounces.

Any disconnect between what recipients EXPECT and what they GET can produce the wrong kind of clicks: on unsubscribe links, delete keys and 'report spam' buttons. The obvious disconnects are functional ones. For example, do your links work? But there are more subtle disconnects that can harm your efforts just as easily. Here are some to watch for...