Creating an Opt-Down Strategy
Mar 31, 2009
In this article, Stefan Pollard explains why you should offer an opt-down option on your unsubscribe page and offers some advice on how to do this:
- Use topic choice rather than cadence to reduce e-mail frequency.
- Define your message streams clearly.
- Start with a short survey.
- Encourage subscribers to update their preferences regularly.
- Act on what subscribers are telling you.
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