How to Double Your Clients: 5 Tips for ESPs to Survive in a Commoditised Market!
Forget relevance - it's about value!

links for 2009-03-04

  • both 8-bit and 24-bit PNG's are displayed as nothing more than broken images in Notes 6.5.4 and Notes 7. Thankfully, Notes 8 did offer full support.
    (tags: coding)
  • It's not only that we don't know how good we are, but also that our peers don't understand the value of what we do... So, why don't we get it? Why don't we know how good we are? Why don't our peers have a better appreciation for what we do? Morgan Stewart suggests some of the reasons
    (tags: industry)
  • when you start upping frequency, you begin to break expectations built over your previous mails or in sign-up forms. And you start moving along a curve which can end catastrophically.

    So you need to change things with care. And you need to combine any increase in frequency with some form of real compensation for the recipient.

    (tags: frequency)

  • An email subject line is a promise. Break that promise and you’re damaging a relationship.

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