links for 2009-03-13
Mar 13, 2009
Optimizing Email Marketing In An Economic Slowdown And Its Impact On Vendor Selection by David Daniels - Forrester ResearchDriven by staffing challenges and the need to drive further cost efficiencies, 24% of marketers plan on switching their email service providers (ESPs) over the next 12 months.
The conclusion drawn in a new report from Merkle, "View from the Inbox," 2009, is that Email continues to be a popular marketing communications channel in today's challenging economic climate due to its low cost-per-contact and its ability to provide direct, measurable results. But, consumers' attitudes and behavior regarding email continue to change.
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