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How to Reduce Your Spam Complaints by 75%

links for 2009-03-15

  • The welcome email is probably the single greatest opportunity that email marketers have to engage subscribers and drive action. They generate superior open rates, arriving ideally at a time of maximum receptivity. And done well, they create a halo effect that boosts subscribers’ engagement with subsequent promotional and trigger emails.
    (tags: study)
  • if you send a lot of volume and use an advanced email service provider, you might find them not only a bit more flexible on price, but also more accommodating in offering additional features and services.
    (tags: esp)
  • Listen to what the supposed experts have to say. Observe what your peers and competitors are doing. Apply the practice that makes the most sense to your business. Test it and measure ROI over the long term to determine what the right practice is for your company.
  • If you want to keep your revenue at a lackluster level this quarter, try some of these "sales prevention" strategies – all examples taken from real live messages in our inboxes this week.
    (tags: tactics)
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