Here’s a recap of the event, featuring top eight takeaways from the sessions

If you're starting a new email marketing program, or looking for an edge to take your email campaigns to the next level, consider these ideas for designing emails that get your compelling offer noticed.

When are marketers going to get it through their heads that e-mail is not the same as direct mail? When will they learn that e-mail list size simply can’t be the top priority because aggressive e-mail practices are a sure way to get their mail blocked from reaching recipients?

A breakthrough for Email Marketers may have been achived today when Gmail Labs launched “YouTube previews in mail“. Once activated in Labs, Gmail automatically detect YouTube links in emails and displays previews with the ability to view the entire video below the message.