Creating different email messages for different groups is a bit more work, but it's worth the extra effort when an email message hits your customer's sweet spot. Your general e-newsletter may appeal to most customers, but mailings that reach out to your audience segments can build even deeper relationships, and drive more sales. Here are some segmentation tips

The annual CMO Council survey of senior marketers, which was just released last week, reveals that marketers are largely holding steady on budgets, with 50.9 percent planning no change or increases. And of the remainder planning for cuts, more than 30 percent expect only modest shrinkage.