10 key points to revise in your email's copy
Apr 16, 2009
David Silverman on the Harvard Business Blog has put down some key points when revising copy for your next email in his post: 'How to Revise an Email So That People Will Read It'
1. Delete redundancies. Say it once. That's enough. If you're repetitive, the reader will stop reading and start skimming. (Like you probably just did.)
2. Use numbers and specifics instead of adverbs and adjectives. "The project is currently way behind schedule on major tasks," is not as clear as "The project is 3 weeks late delivering hamburger buns to Des Moines." (If you don't have numbers, still get rid of the adverbs and adjectives.)
3. Add missing context. Does your reader know that hamburger buns in Iowa are required for the company to collect $37 million? If you're not sure, remind them.
4. Focus on the strongest argument. Should those hamburger buns get shipped because the delay is embarrassing for the company, because it's costing children their lunch, or because it's costing the company tens of millions of dollars? Maybe all three, but one of those reasons (and it depends on your reader) will be enough to get buns on the road.
5. Delete off-topic material. The best emails say one thing and say it clearly. One-subject emails also make it easier for the recipient to file the message once they've taken action, something anyone who uses Outlook to manage tasks appreciates.
6. Seek out equivocation and remove it. "It was the best of times, it was the worst of times" works for Dickens, not status reports.
7. Kill your favorites. Is something in your text particularly pithy, amusing, or clever? Chances are, it's not. If it sticks out, it's probably a tap-dancing gorilla in boxer shorts — hilarious when you thought of it, embarrassing when it gets in your manager's inbox.
8. Delete anything written in the heat of emotion. Will this sentence show them who's been right about the hamburger buns since the beginning? Yes? Cut it.
9. Shorten. Remember the reader struggling to digest your message on the run — a BlackBerry or an iPhone gets about 40 words per screen. What looks short on your desktop monitor is an epic epistle on their mobile device.
10. Give it a day. With time, what seemed so urgent may no longer need to be said. And one less email is something everyone will thank you for.