There's a great post over at Blue Sky Factory addressing the fact that unlike the controversial behavioral targeting feature which Google has implemented, as email marketers we are in a wonderful position to use behavioral tracking - as we have permission from our subscribers.

As Nikki says :'Email marketing is one of the best online marketing mediums to offer permission-based behavioral tracking for online users.   Bottom line: it offers marketers a way of establishing relationships, cross-pollinating social media networks and RSS feeds, and it builds your client base organically. Email marketing enables marketers to deliver campaigns specific to the interests and behaviors of their recipients, while giving measurable results to easily track your ROI.'

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