You've probably been through the brainstorming process to draw out a "best guess" time to send. And testing may not be an option if you haven't the time or a big enough list. So where do you go from there?

if you're looking for inspiration, check out these examples...

excellent article by Spencer Kollas

Sending an additional email campaign can appear rewarding when looked at in isolation. However, there are indirect and opportunity costs associated with increased frequency that could result in lower ROI for your email program as a whole.

For those who have mastered the basics, the following email best practices can boost performance and help quantify your program's value.

Their emails kind of go against standard email best practise guidelines – keep it relatively short (nope), don’t use too many images (nope), don’t send too often (often twice a week). But for them it seems to work. Why is this?

It is reported today that Hotmail usage is being blocked by the Chinese government. Chinese censors blocked access to Twitter and other popular online services on today

IsNotSpam was created to help email marketers analyze their emails and see if the emails unintentionally trigger spam filters. Give it a try and let me know what you think!

cool new feature in Yahoo Mail shows only emails from senders you’ve added to your Address Book in your inbox... email marketers: you know what to do: get those subscribers to add you to their address books!