"The email promotes a 50% off and Free Shipping two-hour promotion that started today at 11:30AM CST and ended at 1:29PM CST. Equally impressive was the send time for the campaign, a little more than an hour prior to the event occurring - plenty of time to be ready to take advantage of the offer. "

See the latest trends such as average click rates, open rates, bounces, and more to compare your emails with industry benchmarks. This issue includes a word cloud showing the most popular words used in Subject Lines.

Richard King offers some tips to avoid spam traps and adds some tips on removing spam traps

Interesting...

MarketingSherpa spoke with a B2B email newsletter publisher to learn how they recently implemented social sharing. The early results showed a 25% boost in reader interaction, and a surge in inbound traffic from social networking sites.

The bad news: Almost a third of the email addresses on your mailing list are going to turn over this year. The good news: Some of those who unsubscribe don't really want to cut off all communication, but if all you offer them a simple unsubscribe form, they'll take it and be gone.

what are the options for business marketers to increase their customer coverage via email? Here are four approaches that can work.

Mickey Chandler offers up a helpful checklist to make sure you're in compliance with CAN-SPAM (via Al Iverson)