Listrak is hosting a webinar in which Mark Brownlow will discuss the cost of lazy email marketing. He'll cover the three hidden costs of email marketing and explores how you can recognize the danger and take immediate action.

Search engine optimization, e-mail, and e-mail newsletter marketing are by far the most popular digital marketing methods among C-level advertising executives, according to a study released last week by Forbes. However, e-mail came in relatively low in the area of meeting or exceeding marketers’ expectations, according to Forbes.

68% of North American respondents to a recent study by Epsilon said the “from” line is the most important factor in determining whether or not they’ll open an e-mail, the marketing services provider reported.

horizontal navigation bars, emails with fewer links, HTML coding (vs. images) and special tactics to highlight sales, seasonal specials and featured departments work best in emails.

North Americans and Europeans are much more likely to use email as their primary form of communication than those in the Asia-Pacific (APAC) region, where instant messaging is more popular, according to a global email study from Epsilon.