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Big Reputation Changes Loom: What They Mean to You

In a trend that may dramatically increase some e-mail marketers’ ability to get their e-mail delivered, several household-name inbox providers have reportedly confirmed they are increasingly working toward domain-based reputation monitoring. 

For marketers who don’t send spam, this is great news and a development to be taken advantage of. 

According to e-mail deliverability firm Pivotal Veracity, AOL and Yahoo! are in the midst of implementing domain-based reputation monitoring for mailers that have authenticated their servers using DKIM. 

AOL plans to implement domain-based reputation monitoring sometime between the beginning of October and the end of March, according to Pivotal Veracity. 

Yahoo! will “soon” begin collecting data based on mailers with good existing reputations that are also using the DKIM authentication scheme, according to Pivotal Veracity. 

Microsoft, on the other hand, is implementing a domain-based reputation system for mailers using the Sender ID authentication method—not to be confused with e-mail deliverability firm Return Path’s Sender Score Certified program. 

The information was obtained through interviews with the postmaster teams at the various e-mail inbox providers, according to Pivotal Veracity.

Continue reading here: Big Reputation Changes Loom: What They Mean to You.

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