Gmail is now providing an unsubscribe option for mailing lists to users. They are doing this using the mailto: type of the List-Unsubscribe header. This means that you can get a complaint message in ARF format when someone unsubscribes from you at Gmail.

Non-incident site visitors are those that seek out your website and initiate the relationship. They are already engaged and motivated. You’ve got them on your site, now convert them. Since this is a delicate relationship between visitor and company, lets break it down in relationship terms. If Dr. Phil gave marketing advice...

Role accounts are almost never found on opt-in lists (with some exceptions) and finding lots of “[email protected]” or “adm[email protected]” address is a good sign that there are problems with the seller of the list.

Why do recipients complain about my email? This question is asked over and over again and there is no one answer. There are a number of reasons and all of them interact with one another...

Discover the steps Melinda Baxter recommends to tackle the process of building a communication that drives performance based on individual preferences.

The newly released Epsilon Q1 2009 U.S. Email Trends and Benchmarks Study shows an increase in open rates for the third quarter in a row, with 12 of the 16 industries measured seeing an increase over Q1 2008.