Statistical models are not bad. In fact, they can be quite helpful. But you have to view them with the same vigor you would look at other aspects of your marketing programs. That way you can see your modelers not as someone whose stare can paralyze you, but someone with an interesting way of looking at you...

Transactional e-mails will show the sharpest growth over the next several years, and with good reason. When asked which type of e-mail they find “most worth reading,” the largest group of respondents, 64%, cited transactional messages such as order confirmations, according to a report from Borrell Associates Inc. with data from Merkle Inc.

In this article, MarketingSherpa outlines how to fight key battles over email frequency, list-building strategies, and infrastructure.

85% of UK email marketers collect personal data they don’t use. These marketers are putting off people (how many abandoned filling out the sign-up form because of all the mandatory fields?) and are wasting opportunities to use the information to good affect in crafting personalised emails to subscribers.