links for 2009-08-09
Aug 09, 2009
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There's a predictive modeling and segmentation technique that can dramatically improve email click-throughs and conversions. It's called RFM, and direct marketers have been using it for years to identify their best customers and send them special, tailored offers. Learn how it works and start applying it to your email campaigns.
Need help optimizing your email marketing results? Get in touch!