Today we'll highlight some promising approaches and good examples.

Stephanie Miller shares a number of tips to help marketers synergize (and energize) their email and social marketing strategies.

You can save yourself a lot of time and frustration if you opt not to create completely fresh material for your email newsletters. Instead, you can reuse blog posts or articles from your website for the content of your newsletters, filling them out with high quality, interesting and engaging material without needing to come up with new topics.

MarketingSherpa's second annual Email Marketing Summit will be held in Munich, Germany on March 8-9, 2010. If you’d like to be a speaker, and are German or EU based now is your chance. We’re looking for B2B and B2C email marketers to share Case Studies and best practices from their own recent real-life tests and tactics.

How are email marketing practices of the top online retailers changing, for the better or worse? Find out at a free Webinar on Thursday August 20 at 2 p.m. EDT/11 a.m. PDT, when Loren McDonald presents results from Silverpop's latest study comparing the email practices of retailers from Internet Retailer's Top 500 list and 395 additional companies.

Setting up triggered emails is an easy way to ensure your communications are relevant and timely as they're based on your subscriber's recent interactions with your brand, product or service. For instance, there may be simple actions or changes in customer behaviour that you can use as the basis for new triggered activity that complements your existing messaging. But you can also work outside the box for an even greater sense of the personal touch. Here we show you how...

You need to follow these two tactics to help you increase frequency without burning out your subscribers or crippling your e-mail performance.

Less Than 11 Percent of E-Retailers Responded with Abandoned Cart Email - Average Response Time More Than 3 Days

Hewlett Packard proved that a brand should never give up on inactive customers. A carefully staged win-back email campaign triggered a response from dormant subscribers, and highlighted those persistent non-responders who were clogging up HP's database.

There's a million reasons to hate (or maybe even love) Twitter. But I have only one reason - for the most part, Twitter just doesn't work for marketing. In fact, it's an incredible time and resource suck. I'm amazed people dedicate any time and resources to it at all.