links for 2009-09-18
Tactics for Reactivating Non-Responders

links for 2009-09-19

  • MarketingSherpa interviewed a marketer from Chick-fil-A to learn how they made their promotional email program more interactive, and have built stronger relationships with subscribers. New content and features are generating an average 15% CTR, and 75% of subscribers said an email inspired them to visit a store. Plus, email drove the growth of a Facebook fan club from 25,000 to 1 million in less than a year.
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