a great technique that enables email marketers to use image-based buttons but still convey the CTA if images are blocked.
The less targeted the email, the more Amazon has to compensate with a bigger discount to encourage attention. So you'll find the big discounts featured in subject lines with broader product group promotions
See how a marketer is re-invigorating a transactional email program that had been on autopilot for too long. Includes strategies for targeting improvements by focusing on metrics, creative, segmentation and testing.
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