a great technique that enables email marketers to use image-based buttons but still convey the CTA if images are blocked.

The less targeted the email, the more Amazon has to compensate with a bigger discount to encourage attention. So you'll find the big discounts featured in subject lines with broader product group promotions

See how a marketer is re-invigorating a transactional email program that had been on autopilot for too long. Includes strategies for targeting improvements by focusing on metrics, creative, segmentation and testing.