very good article on list building

Helping shoppers find the right present for everyone on their list is the priority of your holiday email campaign. Sure you need to cover the basics, like gifts by recipient and price. But a little creativity can help you stand out in a sea of uniformity.

interesting document written by someone at Google

Join Blue Sky Factory CEO Greg Cangialosi and special guest Brian Halligan, CEO of HubSpot, on Tuesday, October 13 as they discuss the inbound marketing landscape and how email marketing complements this method of attracting customers.

Average open rates—or the percentage of people who view e-mail with graphics turned on—were 22.2% in the second quarter of 2009, up slightly from 22.1% in the first quarter, according to Epsilon.