links for 2009-10-16
Oct 16, 2009
There are many approaches to using email-campaign metrics to measure and improve marketing performance. The following are the top five approaches Karen Talavera recommends, along with appropriate measures and usable insights for each.
The following case studies illustrate how three organizations applied best-practices for deploying triggered emails to drive renewals—and what tips and tricks you can use to do the same.
Chad White shares some useful insights from the conference
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