This promotion almost completely makes a subject line strategy completely moot in driving open metrics for the Southwest Click 'n Save email program entirely, and in its place? Good 'ol fashioned bribery. It's genius! I mean, really, why didn't I think of that?

Just as shoppers often wait until the last minute to finish their holiday shopping, often online retailers find themselves behind on their holiday optimization.

Procrastinators need to implement ideas that don’t involve long lead times for design, development or approvals. In the Ecommerce Holiday Playbook for Procrastinators web clinic, we shared tips and tactics that online retailers can implement in as little as five minutes to make the most out of the “most wonderful (selling) time of the year.”

Typically length is a concern that comes up when discussing subject lines – how many characters you can fit in a subject before your subscribers’ email programs cut it off.

But the same thing applies to your “from” line; if it’s too long, subscribers won’t be able to read all of it while viewing their list of emails.

Today on the Spamhaus Blog an Announcement appeared discussing a new classification to the SBL - Spamhaus CSS (Composite Snow-Shoe). This is a new classification that will be making it easier to identify and combat an old yet rapidly growing problem - the Snowshoe Spammer.

An easy, clear, and accessible process will encourage them to click the unsubscribe link instead of the spam-complaint button.

Bol.com created different header images with different calls to action and wondered which header would maximize the response rate of the campaign. Would this be an ordinary promotional offer (free shipping) or would future readers be triggered by a feeling of exclusivity (be the first one to read the book)?

Many marketers struggle with what kind of campaign they want to run and how they can create something special. Here are some ideas to get you started. The holiday season is a busy time for customers, marketers, Santa, just about everyone. So, be relevant, be concise, and be different so that your message stands out.

Here are the top 5 myths—and realities—of mobile email marketing.

In marketing, there's a saying that people need to see your message three to five times before it sinks in. There are also some things you want to express that are somewhat complicated, so being able to feed the key benefits to readers in small bites helps with comprehension. In these instances and others, a series of e-mail messages can often be more effective than a single missive. Here's an example of an e-mail series that increased unique metrics by 100 percent or more, broadening the reach of the message.

Among respondents who would opt in to location-based alerts on their mobile phones, more than one-half were interested in messages from restaurants, followed by movie and event tickets, weather, and clearance sales.