how can you avoid or minimize potentially embarrassing and costly mistakes by assuming the wrong things about your customers and subscribers? Loren McDonald offers a few tips.

Think fast: How much time did you spend on the subject line of your last email campaign message? This critical element too often is the last thing you consider before hitting "send." Yet, it's the first thing your recipients see in the inbox.

Generally, the initial emails or mobile messages that a consumer receives enjoy the highest response rates, since he or she has the most interest in the brand at the beginning. Marketers must use them wisely to ensure successful ongoing communications.

Looks like our video email toolbox might have another addition.

Four deliverability experts kindly shared their understanding with Mark Brownlow for a series of posts covering the biggest trends in deliverability and what they mean for marketers. This first part looks at the role of user interaction (engagement).