Kristen Gregory explains how you can take your transactional emails to the next level.

Sixty two percent of respondents to a recent survey commission by marketing software firm smartFOCUS reportedly said e-mail was their preferred channel for receiving marketing messages.

Direct mail—another marketing medium that’s supposedly gasping for air—came in at No. 2, with 23% of respondents saying it was their preferred channel for receiving marketing messages.

Just 13% said they preferred receiving marketing messages via social media, according to smartFOCUS.