links for 2009-11-03
links for 2009-11-05

links for 2009-11-04

  • More than one-quarter of college students told the Participatory Marketing Network and Pace University’s Lubin School of Business’ IDM Lab that e-mail was the activity they were least likely to give up for a week—far ahead of the 9% who said they couldn’t live without social networks.
    (tags: study)
  • (tags: study)
  • Reputation is tied to sending IP address, but it’s also affected by volume of emails received from that IP address, and the consistency of volume. If a customer is only sending a few hundred emails a week to any given receiver ISP or they’re only mailing monthly then they won’t be able to maintain much of a positive reputation, simply because they’re too small to keep track of or because they mail so infrequently that each time they mail the receiving ISP will have forgotten about their previous mailings. In those cases the sender will be treated much the same as a new sender from a given IP address (neutral, at best, maybe poorly). For those cases a customer is likely to get better delivery rates if their mail is sent through an IP address pool that sends enough email overall to be noticed and tracked by receiving ISPs.
  • The key to A/B split testing in email is patience. Wait as long as you can to analyse results and you're more likely to get a true picture of what will happen when you roll out your eventual email campaign.
    (tags: testing)
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