how might you persuade would-be subscribers to give you the address they pay most attention to?

The AOL Enhanced Whitelist is for those senders that have very good practices. Senders on the EWL not only get their mail delivered to the inbox, but also have links and images enabled by default. Placement on the EWL is done solely on the basis of mail performance and only the best senders get on the list.

Chris Brogan says: "If you push unwanted messages into my face over and over again, you’re the enemy. And I don’t mean ME specifically, I mean people. I’m showing you the receiving end of what some of us call marketing."