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links for 2009-12-09

  • Amid reports that e-mail deliverability issues are up, experts from two leading e-mail service providers confirm that, yes, there has been a predictable surge in deliverability problems, but the marketers who are experiencing them are those who, for the most part, have failed to follow best practices.
  • While the explosion of mobile applications and social media outlets is clearly creating shifts in email and channel usage, bad marketing practices will likely have the biggest negative impact on our beloved channel.
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