Here are five important reasons why a content strategy needs to be considered before integrating social media into your marketing plans. 

Social media = I hear you + I'm listening to you + I understand. Now replace "social media" with "publishing" or "content strategy". Works, right? 

Now try this...content strategy = I hear you + I'm listening to you + I understand + successful marketing goal and content measurement. This cements the fact that you are producing this content, not only to be shared by your customers and prospects, but to accomplish a significant marketing objective.

Read the full article here: Five Reasons why Content Strategy comes before Social Media.