Here are a few ways to integrate Twitter in your email strategy:
- automatically post your email as a tweet to your company’s Twitter account.
- include buttons in your email message which easily allows your subscribers to share your message.
- Start a #hashtag
- Post content on your company Twitter account: consider posting links, re-tweeting useful content and speaking with your followers.
- Put a link to your Twitter account on the footer of your email messages; could be a button or simple link.
Read the full article here: Email Design Tip of the Week: Integrating Twitter to Your Email Strategy.
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