links for 2010-01-11
links for 2010-01-13

links for 2010-01-12

  • During this highly interactive, 60-minute session, 5 email marketers are invited to present one email marketing issue they are facing in a 3-minute presentation. Our 3 experts will review the material in real-time and provide feedback on the matters at hand. All attendees are able to join in on the conversations via a live chat. Should be lots of fun!
    (tags: events)
  • Have your emails kept up with these challenges and changing times? If you suspect your messages could use an extreme makeover, but you're not sure what needs to be fixed, let a few email pros weigh in with a friendly but thorough critique.
    (tags: events)
  • If you are looking for ways to maximize your email program response and increase conversions, consider introducing more triggered messages to your marketing strategy.
  • for those of you that read German...
    (tags: industry)
  • If I sign up for your email program and you send me a welcome with a “do not reply” address, does this mean that I am not really welcome?
    (tags: quotes)
  • Unless part of a drip marketing campaign (triggered emails), promotional emails are usually short-term in value. If the email recipient doesn't respond immediately to the offer, then the value of the email has been lost. It has little long-term influence on the recipient. Newsletters, however, are all about building long-term relationships.
  • The first 60 days after opt-in is the most critical time period to engage consumers, convert prospects into new customers, and incent first time buyers become repeat buyers. Here are some simple steps you can take to influence response during this critical time.
Need help optimizing your email marketing results? Get in touch!
comments powered by Disqus