Signs Your Email Program Is Behind The Curve
Benchmark data and analysis for connecting web behavior to email marketing

Optimize Your Email Sign-Up Part 1: Stand Out & Entice

Beyond being visible and easily located, it’s also really important that you sell the sign-up! Simple requests like “sign up for email” or “sign-up for our newsletter” don’t really tell me much about what I’m getting, why I should care and how often I’ll be receiving mail. 
For best results, explain the benefits of signing up and set expectations: 
  • mention frequency explain what will be sent 
  • link to an example newsletter or email 
  • if possible consider offering an incentive (coupon/contest entrance) with sign-up
Read the full article: Optimize Your Email Sign-Up Part 1: Stand Out & Entice.
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