Beyond being visible and easily located, it’s also really important that you sell the sign-up! Simple requests like “sign up for email” or “sign-up for our newsletter” don’t really tell me much about what I’m getting, why I should care and how often I’ll be receiving mail.
For best results, explain the benefits of signing up and set expectations:
- mention frequency explain what will be sent
- link to an example newsletter or email
- if possible consider offering an incentive (coupon/contest entrance) with sign-up
Read the full article: Optimize Your Email Sign-Up Part 1: Stand Out & Entice.
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