This week Facebook will begin giving marketers the ability to collect email address from users of our Facebook applications. Currently, applications communicate with users through Facebook notifications - a constrained inbox with few opportunities for meaningful direct communications and limited opportunities for monetization. 

After Wednesday, marketers will have the ability to make email permission optional, or a mandatory requirement of an application, and may no longer post notifications from applications.  This development opens up an exciting new way for Facebook marketers to interact with and ultimately monetize social audiences.  

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