On March 2nd I am presenting a webinar called "30+ Proven tactics to increase reponse to your email campaigns". Here's a short video summary of what I will be discussing in this webinar:

Register here and use discount code berelevant to get in at the early bird fee of 27$.

This week Sears will be wrapping up beta testing of a potential new Google offering called “Enhanced Email,” which allows a form of browsing to occur within an email viewed within Gmail. 

For instance, in a limited test of the functionality last month, Sears was able to include seven “pages” containing 20 best-selling products that its Gmail subscribers could browse using the navigation within the module without leaving the email. When a subscriber hits the “next” link in the module’s navigation, the current set of products slides out of the box to the left and the next set of products slides in from the right in one smooth motion.

Andrew Kordek showed this feature live to me at the Email Evolution Conference in Miami, and we both agreed that it was VERY cool. Can't wait for them to roll it out.

I remember reading that Goodmail is also going to release a new product that is supposedly going to allow readers to buy products from an email without having to leave the email.

I wonder if the two are connected...

Read more about this on Chad's RetailEmail blog - he has a screenshot to show what it looks like!

I spent some time this afternoon playing around with screenr.com and decided to create this short video about the Email Marketer's Club.

Are you looking for a place to hang out with other email marketers or do you have a question about email marketing that you need an answer on? Then I invite you the join the Email Marketer's Club!

• How to Get Subscribers to Whitelist You
  Each subscriber has the opportunity to whitelist you within their own inbox. This can prevent confusing messages and keep inboxes from filtering you out. So how do you get your readers to give you their stamp of approval? You ask, of course.
  (tags: whitelisting tactics list_management)

• Webinar: 30+ Proven Tactics to Increase Response for your Email Campaigns
  (tags: tactics list_growth social_media welcome_emails subject_lines frequency webinar)

According to a communication that GoodMail sent to their partners, later this month they will start to pilot CertifiedEmail messages at Hotmail, Windows Live and other associated Microsoft domains in North America and in Europe. 

CertifiedEmail messages sent to Microsoft domains will enjoy: 

1. Assured delivery to the Inbox 
2. Images always displayed 
3. Links always active

More about GoodMail here.