The folks over at Social Email Marketing created a 14-page guide on how to develop a social media marketing strategy which I think you'll find interesting.

The guide looks at some of the main strategic social media marketing considerations and provides you with a list of questions to ask yourself before implementing a social media strategy or to improve your existing strategy. 

Topics that are covered: key success factors, creating value and relationships, the role of social media, the importance of listening, letting go of your brand, social media hubs and so-called 'conversation rooms'. The guide also sums up some strategic considerations regarding social media marketing.

You can download it here.