The Direct Martketing Association’s Email Marketing Council has released the Q2 2009 Email Benchmarking Report.
In this quarter’s report, email shows a consistent pattern of growth. Volumes have increased, and contacts per month rose for the first time in a year. Everything points to a growing confidence in this channel.
Interesting to note is that email used for acquisition has increased. Perhaps marketers are investing in more expensive acquisition campaigns to build in-house lists – which lets them continue the conversation one-to-one.
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