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Email Marketing Tactics That Work in B2C and B2B

It's interesting to see in the below chart that both B2C and B2B marketers (or at least 50% of them) agree that identifying the best time to send emails is an email marketing tactic that works well for them.

What is also interesting to see is that including links to social networking sites works better for B2C marketers than for B2B marketers. I find this hard to believe actually. Maybe it's because B2B marketers haven't found the best way to do this yet? Or they haven't started to focus on it? I'd love to hear your thoughts.


Source: eMarketer

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