links for 2010-09-21
Use of Marketing Metrics and Tools

links for 2010-09-29

  • "And the latest installment of “email-is-dead” stupidity comes from Holiday Brokers, a firm that is abandoning email marketing in favor of social media, according to Travel Weekly."

    "They’re switching from a proven channel that delivers the highest ROI in marketing to one that people still haven’t figured out how to measure."

    "Consider this: According to a Hotmail representative at the Email Insider Summit in April, a recent survey of Hotmail users revealed that for the first time, managing commercial relationships is the No. 1 reason people have their accounts."

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