links for 2010-11-09
links for 2010-11-16

links for 2010-11-10

  • -According to the Econsultancy report, How We Shop in 2010: Habits and Motivations of Consumers, email marketing is still the channel of choice for receiving correspondence and offers from companies. According to the research, 61% of consumers prefer receiving offers via email, so although customers are more receptive to social media sites, abandoning email marketing altogether is a risky strategy-
    (tags: study)
  • -there are effective tactics for re-engaging inactive subscribers. Here are a few of the things Morgan Stewart recommends to clients looking at their dormant subscribers-
  • -The bad news: Almost a third of the email addresses on your mailing list are going to turn over this year. (Read: Email List Churn and How to Overcome It) The good news: Some of those who unsubscribe don't really want to cut off all communication - but if all you offer them is a simple unsubscribe form, they'll take it and be gone-
    (tags: unsubscribe)
  • Stephanie Miller discusses two ways to get your arms around your segmentation opportunity, both with the goal of "right message, right person, right time."
    (tags: segmentation)
  • =ContactLab presents the results of the latest research on the use of e-mail among Internet users. The study, in its second European edition, describes and compares e-mail and newsletters habits and behaviour in Italy, Spain, France, Germany and the United Kingdom, highlighting similarities and differences between the different markets-
    (tags: study europe)
  • -Karen Talavera discusses two must-have triggered-email campaigns no email marketing program should be without: the welcome email & the re-marketing email-
  • -All the other best practices that we talk about -- from welcome and win-back emails to design best practices -- are really just "recommended practices." They are practices that have a high chance of producing the best results, but are not necessary and not necessarily the best path in every instance-
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