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3 Email Marketing Trends to Spotlight for 2011

I see three specific trends that show where email is headed in 2011.  These trends involve (1) delivering real-time value in a real-time marketing world, (2) ESPs becoming a more valuable resource by judiciously differentiating themselves in specific verticals, and (3) maturing ESPs morphing and/or buying into marketing-automation companies.


While I hope that we will see more marketers deliver better value in "real-time" to their customer base in 2011, I'm not sure I would say that will be a trend in 2011. Too many marketers are still in the "spray and pray" mode...

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