Dogs love you no matter what. Dogs never hold a grudge. They forgive everything. They are miserable when you leave and ecstatic when you return. They think you walk on water and control the heavens and are the greatest creature to ever live. Ever. Dogs adore you.
Cats could not care less about you. They not only ignore you. They disdain you. The don’t care when you leave. They don’t care when you return. They don’t care. Period.
Now, I suspect we all want to believe the people who get our email marketing messages are like dogs. We want to believe that they adore us and can’t wait to hear from us, that we can do no wrong in their eyes.
But the truth is, those folks on our in-house email lists are more likely to be like cats. They really don’t care. We are an annoyance when we show up in the inbox. They never miss us or pine for us.
Have you ever tried to become friends with a strange cat? It takes time and effort. Now, treat your subscribers the same way... Take the time to win them over, let them get to know and trust you and eventually they won't run off as soon as you set foot in the door :-)