Stuff you should read 01/05/2011
Jan 05, 2011
Email Dead? Nope, Not Even Gasping: Part Two
While just 5 percent of online Christmas shoppers reported being primarily influenced to visit top retailer sites by social media, 19 percent came to retailer Web sites as the result of a promotional email, according to the ForeSee Results E-Tail Satisfaction Index.\n\nThat means email drove almost four times the amount of Christmas-shopping traffic as social media.
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